SEO: A Conventional Yet Dominant Digital Marketing Tool
Search Engine Optimisation, favourably recognised as SEO, is nowadays considered insignificant or dead. This is primarily because every business owner either does not understand what SEO is and does not have the resources to break down and understand its mumbo-jumbo, or they are too occupied with spending money on paid advertisements. Although neglected, if you imply exemplary SEO practices to your business website, within no time, you will witness improved visibility, a good ranking on Google’s Search Results Page (SERP) and enjoy increasing traffic on your website. Quality SEO also enhances your paid ad campaigns. But before further details, let us explain what is SEO all about!
SEO is an organic tool offered by Google to help businesses improve a website’s appearance and positioning on its search page. Most digital marketing activities rely heavily on search engines like Google, thus, making SEO the heart of all digital practices. Therefore, the more optimised your website is with engaging content with rich and relevant keywords, user-friendly navigation and quality-resolution images and graphics, the higher are the chances of Google’s algorithm trusting your website and drawing more customers to your page!
The Four Main Categories of SEO
Whilst SEO is a vast branch of digital marketing. It requires expertise, sound knowledge, regular practice and efforts to stay updated and explore its endless possibilities and analytics. It is bifurcated mainly into four SEO types. These are:
- On-Page SEO: As the name suggests, on-page SEO is an internal SEO exercise conducted on a webpage. It is also known as on-site SEO, with the core focus on optimising the site ranking factors, which include Keywords, Images, Headers, CTA, Metatags Meta descriptions and Internal links. Apart from these elements, a website owner must always ensure to publish relatable, readable and helpful content that could either be informative or solve a visitor’s search query.
- Off-Page SEO: Unlike on-page SEO, Off-Page SEO is entirely opposite to it and focuses on all the activities outside the website. You may wonder, how is an SEO activity outside your business page applicable or profitable to your website? Of course, it is if you want to draw traffic to your website from another website with the help of guest blogging. Businesses can publish quality content on other websites that aren’t their direct competitors and hold a website with higher authority than theirs. This way, you can enjoy credibility and referral traffic.
- Technical SEO: Did you know that even if you upload premium quality content on your website, if the web page does not load quickly or navigation is not smooth, a visitor will close the tab and switch to your competitor’s website within 2 seconds? Thus, to retain your potential customers, you must implement effective technical SEO strategies that improve your site loading time and navigation and ensure a seamless mobile-friendly website.
- Local SEO: With the help of local SEO, Google extends its services by aiding in boosting the online presence of a business within a specific geographical location – city or state. Companies can mention their store details, addresses and contact details for those needing their services to locate them.
Even though all these types of SEO target different aspects, the core function of each of them is to bring increased rankings to your website.
How Does SEO Work?
Google uses bots that crawl (mark) each page of your website. Once information from all the relevant pages is collected, it is indexed. You can consider indexing as an activity of sorting the pages in a folder for the algorithms to review. Based on the site ranking parameters, the algorithms decide whether your website can solve a search query and assigns a suitable ranking to it. Unlike paid ads, you cannot pay Google to receive a higher ranking. Google’s algorithms always organically pushes those websites at the top that can provide an incredible user experience.
SEO isn’t a one-time job and requires constant optimisation and monitoring. Are you wondering how to manage it? Allow the experts at Level Next Digi to hold the reigns of your SEO activities. Our digital marketing agency is equipped with all the resources and tools to enable your business to reach great rankings, traffic and conversions!
Let’s discuss this further? Connect here to plan SEO strategies for your business!